A project does not have to arrive as a perfect brief. A rough sketch, a reference, or a problem you keep returning to can be enough to begin.
The first conversation gives the idea somewhere to stand. What is it for? Who will use it? What does it need to do? These questions help us choose where to spend our attention.
Then comes exploration: trying forms, testing possibilities, and giving you something concrete to react to. Your response is part of the work, not an interruption of it.
The goal is to keep the character of the original idea while giving it a form that works. Sometimes that is a logo. Sometimes it is a creature. Sometimes it is a thing you can wear or hold.